Core Faculty

Prof. Raja Sekhar M. A.

Professor
Director - Alliance Ascent College


rajasekhar@alliance.edu.in

Prof. Rajasekhar is a graduate in Commerce and has an MBA from S V University, Tirupati.  He is currently pursuing his doctoral degree from SVUCCMIS, Tirupati. Prof. Rajasekhar started his career in teaching and after 4 years, moved to industry serving the sector with a distinction for 6 years before returning to academia in 1998.


He has conducted a number of executive and faculty development programs. His research interests are in the fields of Services Marketing, Sales & Distribution Management, Marketing Management, Rural Marketing, Consumer Behaviour, and Principles of Accounting.
 

Research Papers Presented/Published in the Conference Proceedings

  1. ‘Quality Assurance and Accreditation in Higher Education’, presented at the National Conference on Quality Accreditation, Accountability and Assessment- Process, Motivation and Performance at Higher Education Levels, May 6-8, 2010, organized by Christ University, Bangalore, written with Zohra Bi
     
  2. Management of Human Capital in Public Sector Units with special reference to India’s Power Sector’, presented at the National Seminar on Management Expertise for Global Success, September 8-9, 2006, organized by Karpagam Arts and Science College, Coimbatore, written with Anu Singh
     
  3. ‘Implementation of E-Governance in India: A Study’, presented at the National IT Conference on Organizational Transformation through Information Technology-Issues and Challengers, September 7-8, 2007, organized by Prestige Institute of Management and Research, Indore, written with Anu Singh
     
  4. ‘Brand Merchandising in Indian Product Markets’, presented at the Conference on Product Development Management Association, December 17-19, 2007, IIM Bangalore, written with Anubha Singh and Mihir Dash
     
  5. ‘Gender Based Strategies in Indian Product Markets’, presented at the Conference on Product Development Management Association, December 17-19, 2007, IIM Bangalore, written with Anubha Singh and Mihir Dash

 

Awards Won

  1. Honored as Best Faculty at S.R.N Adarsh College

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