PROGRAMMES
- BBA (Hons.)
- BBA (Hons.) in Arts, Media, and Entertainment
- BBA (Hons.) in Sports Management
The Bachelor of Business Administration (Honours) programme is a full-time, four-year, undergraduate programme of study aimed at preparing young graduates to take up challenging careers in business and industry and enables them to pursue higher studies thereafter.
The programme also equips graduates with required skill sets such as analytical, decision-making, technical, interpersonal and technological skills. The programme is designed to develop a holistic personality in graduates thus enabling them to succeed as professionals, while at the same time find fulfilment in their personal lives.
Duration
Four Years / Eight Semesters
Specializations
- Marketing Management
- Finance
- Human Resource Management
- Operations Management
- International Business
- E-Commerce and Digital Marketing
Key Features
- A strong base of highly accomplished faculty
- Additional programmes offered to enhance managerial skills
- Industry centered assignments in leading companies
- Industry designed curriculum with corporate and social relevance
- Interaction with industry leaders, practitioners and professionals
- Scholarships available to meritorious students
- State-of-the-art infrastructure enabled with latest technology
Our Bachelor of Business Management programme in Arts, Media, and Entertainment is uniquely crafted to meet the demands of India's vibrant arts, media, and entertainment industry. With a focus on business principles tailored to these sectors, students will gain a deep understanding of the unique challenges and opportunities in India's dynamic creative landscape. From traditional arts to digital media and entertainment, this programme prepares students for diverse roles such as arts administrator, media planner, entertainment manager, event coordinator, talent agent, and more. Graduates will be well-equipped to navigate the multifaceted and rapidly evolving arts, media, and entertainment scene in India, making a significant impact in these industries.
Duration
Four Years / Eight Semesters
Programme Objectives
- Equip students with a solid foundation in business management principles tailored to the arts, media, and entertainment industries.
- Provide industry-specific knowledge and skills to prepare students for diverse roles in arts, media, and entertainment management.
- Foster critical thinking and problem-solving abilities in the context of challenges faced in arts, media, and entertainment management.
- Develop ethical and socially responsible arts, media, and entertainment management professionals.
Programme Features
Industry-Relevant Curriculum:
Designed by industry experts to reflect current trends and best practices in arts, media, and entertainment management.
Collaboration with Industry Partners:
Partnerships with leading arts, media, and entertainment organizations for curriculum delivery and internships.
Diverse Career Opportunities:
Explore roles in Arts Management, Media Management, Entertainment Management, Event Management.
Real-World Exposure:
Gain practical experience through internships, workshops, and industry interactions.
Passion-Driven Learning:
Tailored for individuals passionate about arts, media, and entertainment, combining their love for these fields with business acumen.
Our undergraduate business administration programme in Sports Management is tailored to meet the demands of India's booming sports industry, offering a comprehensive curriculum that equips students with the skills and knowledge needed to thrive in this dynamic field. With a focus on sports marketing, finance, law, media, and communication, students gain a deep understanding of the sports ecosystem. They develop expertise in team management, sports events and facilities management, sports analytics, and sports entrepreneurship, preparing them for various roles such as sports marketing manager, event coordinator, sponsorship manager, athlete manager/agent, and media coordinator.
This programme ensures that graduates are well-prepared to capitalize on the abundant opportunities in India's sports industry, becoming valuable assets in its continued growth and development.
Duration
Four Years / Eight Semesters
Programme Objectives
- Equip students with a solid foundation in business management principles tailored to the sports industry.
- Provide industry-specific knowledge and skills to prepare students for diverse roles in sports management.
- Foster critical thinking and problem-solving abilities in the context of sports business challenges.
- Develop ethical and socially responsible sports management professionals.
Programme Features
Industry-Relevant Curriculum:
Designed by industry experts to reflect current trends and best practices in sports management.
Collaboration with Leading Sports Companies:
Partnerships for curriculum delivery and internships with renowned sports organizations.
Diverse Career Opportunities:
Explore roles in Sports Analytics, Sports Entrepreneurship, Sports Law, Sports Media, and more.
Real-world Exposure:
Gain practical experience through internships, workshops, and industry interactions.
Passion-driven learning:
Tailored for individuals passionate about sports, combining their love for sports with business acumen.
ELIGIBILITY
10+2 from recognized Board / Council with minimum 50% marks.
A relaxation of 5% marks or its equivalent grade may be allowed for those belonging to SC / ST / OBC (non-creamy layer) / Differently Abled.
WHY ALLIANCE UNIVERSITY?
Alliance is private university established in Karnataka State by Act No.34 of year 2010 and is recognized by the University Grants Commission (UGC), New Delhi that reimagines the idea of the university by creating a community that leads the charge against the complex challenges of the 21st century. A designed convergence of the business, engineering, law, and liberal arts units’ precipitates transdisciplinarity as the core academic philosophy. Freely working across divergent streams of knowledge like data science and economics, technology and law, physics and philosophy or businesses and rhetoric, transdisciplinarity nurtures a dynamic foundation for the spirit of collaboration, inquiry, and enterprise.
- 32,000+ alumni across the globe
- 800+ top MNCs as recruiting partners
- 350+ global faculty with diverse experiences
- 80+ international linkages with universities across 50 countries
- 60+ acres of green campus with world-class infrastructure
FACULTY
Dr. A Varadaraj
Ph.D. in Management
Bharathidasan University
Professor
Dr. Divya U
Ph.D. in Management
University of Mysore
Associate Professor
Dr. Ekta Sawhney
Ph.D. in English
Babu Banarasi Das University
Assistant Professor
Dr. Prasanna Mohan Raj M
Ph.D. in Management
National Institute of Technology Tiruchirappalli
Associate Professor
Dr. Preeti Gupta
Ph.D. in English
Panjab University
Deputy Director – Alliance Ascent College
Dr. Ramanna Shetty
Ph.D. in Management
National Institute of Technology Karnataka, Surathkal
Professor
Dr. Rupesh Kumar M.
Ph.D. in Marketing
Anna University, Chennai
Associate Professor
Dr. Safika Praveen Sheikh
Ph.D. in Financial Management
Jamia Millia Islamia
Assistant Professor
Dr. Sandesh Ramakant Bhat
Ph.D. in Management
Lingaya’s Vidyapeeth
Assistant Professor
Dr. Seema Sambargi
Ph.D. in Management
Bharathiar University
Professor
Dr. Shilpa S. Chadichal
Ph.D. in Management
Visvesvaraya Technological University
Associate Professor & Program Director - UG
Dr. Swetha N
Ph.D. in Management
University of Mysore
Associate Professor
Dr. V Rajesh Kumar
Ph.D. in Strategy
Bangalore University
Professor & Director - AAC
Dr. V. Prince Martin
Ph.D. in Management
Dr. MGR University, Tamil Nadu
Associate Professor
Mr. Mohanasundaram K.
Ph.D. (Pursuing) in Management
Periyar University
Assistant Professor
Ms. Ashwini Naik
MBA in Human Resource Management
Alliance University
Assistant Professor
Ms. G. Nandini
Ph.D. (Pursuing) in Commerce
Periyar University
Assistant Professor
Ms. Zohra Bi
Ph.D. (Pursuing) in Management
Alliance University
Assistant Professor
INFRASTRUCTURE
Inspiring your creativity
CAMPUS LIFE
Enabling your success
STUDENT TESTIMONIALS
Khushi Shah
BBA (2023-2026)
The Alliance Ascent family has graciously welcomed me into their college. My journey with the college has truly been heartfelt and I have thoroughly enjoyed myself here. The faculty and crowd at Alliance has helped me grow professionally as well as personally.
Nikitoli Achumi
BBA (2023-2026)
Alliance Ascent College, Alliance University is a wonderful college, it has the best faculty members. It also offers many good opportunities for the students to increase their leadership capacity and allows students to explore different things.
Tobikali Achumi
BBA (2023-2026)
The resources and facilities at Alliance Ascent College, Alliance University, are top-notch. From well-equipped classroom to a comprehensive library, I have everything I need to excel in my studies.
Ovitoli Katty
BBA (2023-2026)
Alliance Ascent College, Alliance University offers a wide range of programs and has a strong reputation for providing quality education. The college's comprehensive curriculum and experienced faculty have provided me with a strong foundation in business and management.
FACULTY SPEAK
CONTACT US
- Address:
Alliance Ascent College
Alliance University, 19th Cross, 7th Main,
BTM II Stage, N. S. Palya,
Bengaluru - 560076, Karnataka, India