Bachelor of Business Administration - BBA (Hons.)

Overview

The programme is aimed at preparing young graduates to take up challenging careers and equip them with the required skill sets in areas of analytics, decision-making, social outlook, and technology. Designed with global and social relevance, the programme enables aspirants to succeed as professionals and excel in a competitive business landscape.

Duration

Four Years / Eight Semesters

Eligibility

  • 10+2 from recognized Board / Council with minimum 50% marks.
  • A relaxation of 5% marks or its equivalent grade may be allowed for those belonging to SC / ST / OBC (non-creamy layer) / Differently Abled.

Pedagogy

Students differ in their individual learning styles, and each student possesses a unique combination of multiple intelligences. Our integrated teaching methodology encourages and stimulates critical thinking, leadership qualities and entrepreneurial spirit. With a student-centric approach that includes active learning, inquiry, experiential learning and co-operative activities, we focus on integration of knowledge with a development of problem solving and performance skills in our graduates enabling them to thrive in their areas of interest.

Key Features

  • Innovative, industry aligned curriculum integrating real-world challenges and emerging technologies.
  • Flexible specialisations tailored to industry demands and individual career goals.
  • Holistic development in leadership, ethical decision-making, and strategic communication.
  • Corporate engagement through guest lectures, live case studies, sponsored projects, and immersive internships.
  • Comprehensive career support with counseling, resume-building workshops, mock interviews, and placement assistance
  • Faculty mentorship for personalised academic and professional growth.
  • Alliance Literary Festival fostering intellectual discourse, cultural awareness, and global connections.
  • Alliance ONE student-driven techno-cultural fest enabling strategic problem-solving, industry networking, and real-world application.
  • Model United Nations (MUN) enhancing leadership, diplomacy, and global perspective.
  • Business Acumen Symposium helping students to understand market analysis, and business strategy skills.

Programme Structure

Semester Area Subject Title Category
Semester I General Management English - I AEC
Principles and Practices of Management Major (Core)
Multidisciplinary - 1 Multidisciplinary
Multidisciplinary - 2
Finance & Accounting Skill Enhancement - 1 SEC
General Management Value Added Course - 2 VAC
Operations Management Value Added Course - 1
Semester II General Management English - II AEC
Finance & Accounting Fundamentals of Accounting Major (Core)
Human Resource Management Organisational Behaviour
General Management Value Added Course - 3 VAC
Multidisciplinary - 3 Multidisciplinary
Operations Management Skill Enhancement - 2 SEC
Semester III General Management Economic Theory Major (Core)
Operations Management Production and Operations Management
Finance & Accounting Financial Accounting
Marketing Marketing Management
General Management Value Added course - 4 VAC
Skill Enhancement - 3 SEC
Semester IV Finance & Accounting Financial Management Major (Core)
Operations Management Design Thinking
Human Resource Management Human Resource Management
Marketing Minor Vocational - 1 Minor - VOC
Consumer Behavior Major (Core)
Semester V Area Internship Internship
General Management Entrepreneurship & Startup Ecosystem Major (Core)
Business Strategy
Finance & Accounting Cost & Management Accounting
Electives Minor Vocational - 2 Minor - VOC
Elective - 1 Minor
Semester VI Law Business & Corporate Law Major (Core)
General Management Family Business Management
Electives Elective - 2 Minor
Electives - 3
Operations Management Minor Vocational - 3 Minor - VOC
Semester VII General Management Advanced Statistics Major (Core)
Research Methodology
Literature Review (CIS)
Electives Elective - 4 Minor
Electives - 5
Semester VIII General Management Business Ethics & Corporate Governance Major (Core)
Operations Management MIS
  Dissertation / 3 Major (Core) papers of 4 credits each Dissertation
Multidisciplinary Courses
These courses are intended to broaden the intellectual experience and form part of liberal arts and Science education.
  • Indian Political System
  • Psychology for Managers
  • Indian Sociological Tradition
  • Sociology for Business: Examining Social Structures and Processes in Organizations
  • Politics and Governance in India: Issues, Institutions, and Challenges
  • Economics for Business Managers
  • Business mathematics and Statistics
Skill Enhancement Courses - SEC
These courses are aimed at imparting practical skills, hands-on training, soft skills, etc., to enhance the employability of students. The goal of value-added courses is to help students develop a diverse set of skills and knowledge that can enhance their academic and professional prospects.
  • Negotiation Skills for young managers
  • Banking and Financial Literacy
  • Spreadsheet Modelling
  • Effective use of Social media for networking and job hunting
  • Effective office Management
  • Softskills
Value Added Courses - VAC
Value-added courses supplement a student's academic curriculum and provide additional skills and knowledge that are beneficial in their future careers. These courses also help students to improve mental, physical and emotional well-being. In addition, these courses help students understand the complex relationships between humans and the dynamic environment.
  • Digital Fluency
  • Environmental science and Sustainable Development
  • Indian Business Environment
  • Health and Wellness
  • Foreign Languages
  • Sports and Physical Wellbeing
  • Yoga Education
Minor – Vocational Courses: Minor - VOC
Vocational Education and Training will form an integral part of the undergraduate program to impart skills along with theory and practical. A minimum of 12 credits will be allotted to the 'Minor' stream relating to Vocational Education and Training and these can be related to the major or minor discipline or choice of the student.
  • Digital Marketing
  • Hospitality and Tourism Management
  • Personal selling & salesmanship
  • Data analysis and visualization using JMP/Power BI
  • Accounting using Tally
Area Subject Title
Marketing Marketing of Services
Product and Brand Management
Sales and Distribution Management
Integrated Marketing Communications
Retail Management
Finance Financial Markets and Services
Financial Statement Analysis
Security Analysis and Portfolio Management
International Financial Management
Strategic Financial Management
Human Resource Management Corporate Leadership and Organization Development
Human Resource Development
Labour Laws and Welfare
Industrial Relations Management
International Human Resource Management
Information System & Operations Management Innovation and Emerging Trends in Technology
Lean Operations and Total Quality Management
Project and Service Management
Business Analytics & Intelligence
Green Energy and Sustainable Operations
International Business EXIM Trade
Global Marketing Management
Intercultural Human Resource Management
International Business Finance
International Business Law
E-Commerce and Digital Marketing Social Media Marketing & Digital Ecosystem
E-Commece Management
Product and Brand Management
Integrated Marketing Communication
E-Commerce Channels

 

Attendance Requirement

  • Classroom attendance is a compulsory component of the course, and students are expected to attend all scheduled classes.
  • Students are required to maintain a minimum of 75 percent attendance in every single subject of a particular semester, failing which students will not be permitted to appear for the Semester End Examination.

Industry Internship Program

Students enrolled in the Bachelor of Business Administration (Honours) will intern at reputed companies and across key industry sectors to gain direct experience through a field-based assignment. The Industry Internship Program offers academic and professional value addition to a student's learning experience.

 

Student Speak

 

Student Testimonials

 

 

About Us

 

Contact for Admissions

 

Application and Admission Process

 

 +91 83107 99822 /
+91 73490 93388

 +91 80 26786021 / 4

 ug.aac@alliance.edu.in

Programs

 

Contact for Admissions

 

Application and Admission Process

 

 +91 83107 99822 /
+91 73490 93388

 +91 80 26786021 / 4

 ug.aac@alliance.edu.in

Contact for Admissions

 

Application and Admission Process

 

 +91 83107 99822 /
+91 73490 93388

 +91 80 26786021 / 4

 ug.aac@alliance.edu.in

Contact for Admissions

 

Application and Admission Process

 

 +91 83107 99822 /
+91 73490 93388

 +91 80 26786021 / 4

 ug.aac@alliance.edu.in

Placements

 

Contact for Placements

Director - Placements

   +91 99456 85712

   placements@alliance.edu.in

Contact for Admissions

 

Application and Admission Process

 

 +91 83107 99822 /
+91 73490 93388

 +91 80 26786021 / 4

 ug.aac@alliance.edu.in


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