Master of Business Administration (MBA)

The two-year, full-time Master of Business Administration (MBA) degree course follows a rigorous, relevant, contemporary and progressive curriculum. It is designed, developed and delivered to ensure high-quality education to graduates and is taught by accomplished full-time and visiting faculty. The course consists of core subjects followed by elective subjects that reflect the student's chosen area of specialization—Marketing; Finance; Organizational Leadership and Strategy (OB & HR); and Operations. Students are encouraged to choose an area of specialization that suitably matches their interests and skill sets. The specialization subjects include a field-based Industry Internship Program at the end of second semester and a Dissertation, at the end of the course. On successful completion of the 24-months course, a student is awarded the Master of Business Administration degree by Alliance University, Bengaluru.

Additionally, the Center for Foreign Languages at the Alliance Ascent College offers intensive language proficiency training in widely-spoken foreign languages, which enables its graduates to acquire the skills to understand global business practices and styles in management.

Key Features

  • A two year, full-time course comprised of four semesters
  • Contemporary, relevant and progressive curriculum
  • Delivered by highly accomplished faculty and embellished by renowned industry practitioners
  • Project-based training throughout the course, which includes an Industry Internship Program and a Dissertation
  • Electives which begin in the first year of the course
  • Continuous evaluation method using an honor point system in the calculation of Grade Point Averages (GPA)
  • Placement facilitation in reputed companies and across key industry sectors

Objectives

Major objective of this degree course are:

  • To disseminate contemporary management theories and practices
  • To integrate the latest management concepts with current industry needs
  • To prepare students for managerial and leadership positions by inculcating in them comprehensive state-of-the-art management practices

The learning methodology is primarily experiential in nature with a focus on the application of concepts. The methodology includes the following, based on the requirements of specific subjects:

  • Interactive lectures
  • Case study analysis
  • Classroom projects and exercises
  • Simulations, role plays and business games
  • Group presentations
  • Study of contemporary articles from journals
  • Field projects and company visits
  • Video presentations
  • Expert guest lectures
  • Activity labs

Specializations

Marketing as a discipline views the entire business process as consisting of a tightly-integrated effort to discover, create, arouse and satisfy customer needs. That the discipline of Marketing evolves over time is a critical consideration while designing the marketing curriculum at Alliance Ascent College, Alliance University. The nature of consumers and solutions crafted in response by business firms, change both incrementally and radically over time. A comprehensive analysis of this ever-evolving marketing world and its incorporation into marketing learning is what ensures the up-to-date curriculum of the specialization. A curriculum in effect is limited until delivery. What truly enhances marketing learning at the Alliance Ascent College is a faculty that consists of top-notch academics and practitioners. A fine blend of experts drawn from every area of the marketing value chain ensures that the marketing subjects taught across semesters lead from one to another, seamlessly. The tools they use ensure conceptual and application-oriented learning. The result is a collaborative environment that fosters the building of marketing expertise. This in turn facilitates market readiness among students.

Course Structure
Semester I
  • Principles of Management
  • Economic Analysis for Business Decisions
  • Business Statistics
  • Management Science
  • Managerial Communication
  • Marketing Management
  • Financial Reporting and Cost Control
  • Corporate Finance
  • Leadership and Organizational Behavior
  • Human Capital Management and Audit
Semester II
  • Macroeconomic Environment and Policy
  • Research Methodology
  • Operations Management
  • Managing Innovation and Technology
  • Marketing of Services
  • Marketing Research and Decision Models
  • Industry Internship Program
Semester III
  • International Business
  • Entrepreneurship and New Venture Creation
  • Business Ethics and Corporate Social Responsibility
  • Integrated Marketing Communication
  • Product and Brand Management
  • Consumer Behavior and Social Media Usage
  • Retail Management
  • Sales and Channel Management
Semester IV
  • Business Law
  • Strategic Management
  • Business Marketing
  • Global Marketing
  • Dissertation

The Finance specialization at Alliance Ascent College, Alliance University is unique. It keeps pace with the evolving world of finance and brings into its curriculum the current developments and innovations while keeping the subjects contemporary and up-to-date. The faculty is a good mix of core academicians and industry experts who have come together to design and deliver knowledge that gives Finance graduates the distinct advantage of being market ready. This is accomplished through a periodical curriculum review based on the input of all the stakeholders, including industry experts, recruiters and students. After completing the specialization, graduates explore several options such as equity research, credit analysis, wealth management, investment banking and treasury management—as career paths. The academic exercise revolves around the commitment of the specialization to stimulate intellectual curiosity and provide an assurance of learning. Graduates not only enjoy the experience but will also appreciate the rigor that chisels their skill sets and prepares them to become global business leaders.

Course Structure
Semester I
  • Principles of Management
  • Economic Analysis for Business Decisions
  • Business Statistics
  • Management Science
  • Managerial Communication
  • Marketing Management
  • Financial Reporting and Cost Control
  • Corporate Finance
  • Leadership and Organizational Behavior
  • Human Capital Management and Audit
Semester II
  • Macroeconomic Environment and Policy
  • Research Methodology
  • Operations Management
  • Managing Innovation and Technology
  • Financial Statement Analysis and Performance Measurement
  • International Financial Management
  • Industry Internship Program
Semester III
  • International Business
  • Entrepreneurship and New Venture Creation
  • Business Ethics and Corporate Social Responsibility
  • Security Analysis and Portfolio Management
  • Financial Modeling and Econometrics
  • Financial Derivatives and Risk Management
  • Commercial Banking
  • Forex, Treasury and Risk Management
Semester IV
  • Business Law
  • Strategic Management
  • International Financial Reporting Standards
  • Credit Lending and Appraisal Decisions
  • Dissertation

The Organizational Leadership and Strategy (OB & HR) specialization is one of the most sought after specializations at Alliance Ascent College, Alliance University. The specialization offers a wide range of subjects, designed by a team of faculty experts that emphasize applied behavioral sciences and develop leadership competencies among graduates in the areas of organizational strategy, human resource management and organizational development. Graduates emerge as highly competent and ethical specialists, confident in their abilities to assume leadership positions effectively and successfully in the fields of organizational development, human resource management and employee engagement.

Course Structure
Semester I
  • Principles of Management
  • Economic Analysis for Business Decisions
  • Business Statistics
  • Management Science
  • Managerial Communication
  • Marketing Management
  • Financial Reporting and Cost Control
  • Corporate Finance
  • Leadership and Organizational Behavior
  • Human Capital Management and Audit
Semester II
  • Macroeconomic Environment and Policy
  • Research Methodology
  • Operations Management
  • Managing Innovation and Technology
  • Workforce Planning, Hiring and Psychometric Application
  • Training and Development
  • Industry Internship Program
Semester III
  • International Business
  • Entrepreneurship and New Venture Creation
  • Business Ethics and Corporate Social Responsibility
  • Leading and Managing Talent
  • Performance Measurement and Competency Management
  • Industrial Relations
  • Compensation and Benefits Management
Semester IV
  • Business Law
  • Strategic Management
  • International Human Resource and Cross Cultural Management
  • Organizational Leadership Development and Change Management
  • Dissertation

Today, businesses demand cost-competitive products and services along with high-quality performance. While demand is induced by the Marketing function, capital managed by Finance and human capital nurtured by the Organizational Leadership and Strategy function—the production and delivery of goods and services are engineered by the Operations function. Business graduates need to understand the interrelated processes of a firm, which connect operations with the other functional areas of an organization. The Operations Management specialization at Alliance Ascent College, Alliance University emphasizes issues related to strategic decision making, design, planning and operational control to achieve competitiveness. The specialization helps graduates to create a competitive advantage for their careers by developing a set of skills and tools relevant to the marketplace. Further, the Operations Management specialization strengthens subject-matter expertise among the graduates by offering subjects in advanced lean operations and business analytics areas, which have gained a special emphasis in global corporations today.

Course Structure
Semester I
  • Principles of Management
  • Economic Analysis for Business Decisions
  • Business Statistics
  • Management Science
  • Managerial Communication
  • Marketing Management
  • Financial Reporting and Cost Control
  • Corporate Finance
  • Leadership and Organizational Behavior
  • Human Capital Management and Audit
Semester II
  • Macroeconomic Environment and Policy
  • Research Methodology
  • Operations Management
  • Managing Innovation and Technology
  • Logistics and Supply Chain Management
  • Lean Operations Management
  • Industry Internship Program
Semester III
  • International Business
  • Entrepreneurship and New Venture Creation
  • Business Ethics and Corporate Social Responsibility
  • Project Management
  • Business Process Engineering
  • Total Quality Management
  • Business Intelligence
Semester IV
  • Business Law
  • Strategic Management
  • Operations Strategy
  • Business Analytics
  • Software Engineering and Project Management
  • Dissertation

Note:

* The subject titles and contents are subject to change based on the University directives.

** Specialization areas are offered subject to having a minimum enrollment.

Industry Internship Program

Students enrolled in the MBA and BBA degree courses intern at reputed companies and across key industry sectors to gain direct experience through a field-based assignment. The Industry Internship Program offers academic and professional value addition to a student's learning experience. These include:

  • the application of classroom learning to a company-based study: observational, field-based or as per the requirements of the business organization
  • the development and enhancement of professional skills and personal traits
  • an increased self-awareness of career options and an identification of the areas of professional specialization in industry
  • a structured experience of the complexities of the marketplace and an appreciation of professionalism and work-related responsibilities—particularly for student-interns with no prior work experience in a related field
  • an early exposure to job roles and functional divisions within a business.

Dissertation

Dissertation is an important value addition to the MBA course. The writing of the dissertation simultaneously checks the ability of students to prepare a comprehensive and in-depth report. The dissertation is a research-based capstone subject, which is intended to further stimulate intellectual curiosity and hone the analytical skills of students as well as inculcate in them the rigor and discipline required to tackle and solve complex problems in industry. It is deliberately timed towards the end of the MBA course as the student is meant to draw on input received in all disciplines while writing the dissertation

 

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