Bachelor of Business Administration - BBA (Hons.)

Overview

The programme is aimed at preparing young graduates to take up challenging careers and equip them with the required skill sets in areas of analytics, decision-making, social outlook, and technology. Designed with global and social relevance, the programme enables aspirants to succeed as professionals and excel in a competitive business landscape.

Duration

Four Years / Eight Semesters

Eligibility

  • 10+2 from recognized Board / Council with minimum 50% marks.
  • A relaxation of 5% marks or its equivalent grade may be allowed for those belonging to SC / ST / OBC (non-creamy layer) / Differently Abled.

Pedagogy

Students differ in their individual learning styles, and each student possesses a unique combination of multiple intelligences. Our integrated teaching methodology encourages and stimulates critical thinking, leadership qualities and entrepreneurial spirit. With a student-centric approach that includes active learning, inquiry, experiential learning and co-operative activities, we focus on integration of knowledge with a development of problem solving and performance skills in our graduates enabling them to thrive in their areas of interest.

Key Features

  • Innovative, industry aligned curriculum integrating real-world challenges and emerging technologies.
  • Flexible specialisations tailored to industry demands and individual career goals.
  • Holistic development in leadership, ethical decision-making, and strategic communication.
  • Corporate engagement through guest lectures, live case studies, sponsored projects, and immersive internships.
  • Comprehensive career support with counseling, resume-building workshops, mock interviews, and placement assistance
  • Faculty mentorship for personalised academic and professional growth.
  • Alliance Literary Festival fostering intellectual discourse, cultural awareness, and global connections.
  • Alliance ONE student-driven techno-cultural fest enabling strategic problem-solving, industry networking, and real-world application.
  • Model United Nations (MUN) enhancing leadership, diplomacy, and global perspective.
  • Business Acumen Symposium helping students to understand market analysis, and business strategy skills.

Programme Structure

Semester I

  • Foundation of Business English
  • Hindi / Kannada / French / Spanish / German - 1
  • Principles and Practices of Management
  • Fundamentals of Accounting
  • Fundamentals of Economics
  • Banking & Financial Literacy
  • Universal Human Values
  • Quantitative Basics for Business *
  • Communicate to influence – building connections*
  • Club Activity*

* Audit Courses

Semester II

  • English for Business Communication
  • Hindi / Kannada / French / Spanish / German - 2
  • Business Mathematics and Statistics
  • Economic Analysis for Managers
  • Health and Wellness
  • Environmental Science
  • Sociology**
  • Psychology**
  • Indian Political System**
  • Quantitative Foundations for Business*
  • Speak to Lead- Elevate your Interpersonal skills*
  • Club Activity*

* Audit Courses
** Any two courses out of the three electives need to be chosen

Semester III

  • Production and Operations Management
  • Marketing Foundation & Framework
  • Cost & Management Accounting
  • Organization Behavior
  • Spreadsheet Modelling
  • Quant for Career Building*
  • Lead with agility – Thriving through change*
  • Club Activity*

* Audit Courses

Semester IV

  • International Business
  • Marketing Application & Practice
  • Financial Management
  • Human Resources Management
  • Supply Chain Management
  • Quant for Career Advancement*
  • The mindful Leader- Aligning Goals with Purpose*
  • Club Activity*

* Audit Courses

Students need to select a Functional Track for Sem V, VI, VII, VIII and a Practice track for Sem V, VI

SEMESTER COURSE
SEMESTER V Entrepreneurship & Family Business Management
Functional Track Elective 1
Practice Track Elective A
Practice Track Elective - B
Internship 
Club Activity* 
Functional Track Functional Track course
Marketing Elective 1 - Marketing of Services
Finance Elective 1 - Financial Markets and Services 
Human Resource Management Elective 1 - Recruitment and Selection 
Operations Management Elective 1 - Innovation and Emerging Trends in Technology
Business Analytics Elective 1 - Analytics for Business
Fintech Elective 1 - Fintech Fundamentals
Practice Track Practice Track Course
Digital Marketing Elective A - Social Media Marketing 
Elective B - Search Engine Optimization & Marketing 
Financial Analytics Elective A - Accounting Information System 
Elective B - Financial Modelling 
People Analytics Elective A - Introduction to HR analytics
Elective B - HR metrics and benchmarking
Resource Optimization Elective A - Optimization Modeling & Algorithms
Elective B - Sustainable Systems & Resource Management
International Relations Elective A - International Political Economy
Elective B - Environmental Politics and Sustainable Development
Banking & Financial Services Elective A - Fundamentals of Banking and Financial Institutions
Elective B - Risk Management in Banking and Finance
Entrepreneurship & Family Business Elective A - Family Business Governance and Succession Planning
Elective B - Innovation and Creativity in Entrepreneurial Ventures
SEMESTER COURSE
SEMESTER VI Business Strategy
Management Information System
Functional Track Elective 2
Functional Track Elective 3
Practice Track Elective C
Club Activity* 
Functional Track Functional Track Course
Marketing Elective 2 - Product and Brand Management 
Elective 3 - Sales and Distribution Management
Finance Elective 2 - Strategic Financial Management
Elective 3 - Security Analysis and Portfolio Management 
Human Resource Management Elective 2 - Performance and Compensation Management
Elective 3 - Industrial Relations 
Operations Management Elective 2 - Lean Operations and Total Quality Management 
Elective 3 - Project Management 
Business Analytics Elective 2 - Financial and Risk Analytics 
Elective 3 - Marketing and Customer Analytics 
Fintech Elective 2 - Fintech Platforms and Application 
Elective 3 - Block Chain and Crypto Currency 
Practice Track Practice Track Course
Digital Marketing Elective C - Digital Branding Strategies 
Financial Analytics Elective C - Fundamentals of Financial Analytics
People Analytics Elective C - Descriptive Analytics
Resource Optimization Elective C - Data Analytics for Resource Efficiency
International Relations Elective C - Global Governance and Multilateralism
Banking & Financial Services Elective C - Digital Banking and Financial Technology Innovations
Entrepreneurship & Family Business Elective C - Entrepreneurial Marketing

 

SEMESTER COURSE
SEMESTER VII
Course Based / With Research
Research Methodology
Business Law
Fiscal Policy and Tax Management
Functional Track Elective 4
Functional Track Elective 5
Club Activity* 
Functional Track Functional Track Course
Marketing Elective 4 - Integrated Marketing Communications 
Elective 5 - Consumer Behaviour 
Finance Elective 4 - International Financial Management 
Elective 5 - Financial Statement Analysis
Human Resource Management Elective 4 - Corporate Leadership and Organization Development
Elective 5 - Global HRM
Operations Management Elective 4 - Service Operations Management
Elective 5 - Python Programming 
Business Analytics Elective 4 - Project Management
Elective 5 - Python Programming
Fintech Elective 4 - Digital Banking, Payment and Insurance 
Elective 5 - FinTech Ethics and Risks 
SEMESTER COURSE
SEMESTER VIII
Course Based
Business Ethics & Corporate Governance
Business Intelligence and Visualization
Functional Track Elective 6
Functional Track Elective 7
Functional Track Elective 8
Club Activity* 
SEMESTER VIII
With Research
Business Ethics & Corporate Governance
Business Intelligence and Visualization
Dissertation 
Club Activity 
Functional Track FunctionalTrack Course
Marketing Elective 6 - E-Commerce Management
Elective 7 - B2B marketing
Elective 8 - Retail Management
Finance Elective 6 - Financial Derivatives 
Elective 7 - Mergers & Acquisitions
Elective 8 - Corporate Tax Planning
Human Resource Management Elective 6 - Training and Development
Elective 7 - Labour Laws
Elective 8 - Strategic HRM
Operations Management Elective 6 - Product Design
Elective 7 - Green Energy and Sustainable Operations 
Elective 8 - Digital Transformation
Business Analytics Elective 6 - Predictive Analytics and Machine Learning
Elective 7 - Digital Transformation
Elective 8 - Operations and Supply Chain Analytics
Fintech Elective 6 - Cyber Law in Fintech 
Elective 7 - AI & ML for Fintech 
Elective 8 - Design Thinking in Fintech

Additional Intervention

Students need to complete a social immersion programme for specific number of hours anytime from Sem II to Sem V which will be assessed through a report and presentation.

Attendance Requirement

  • Classroom attendance is a compulsory component of the course, and students are expected to attend all scheduled classes.
  • Students are required to maintain a minimum of 75 percent attendance in every single subject of a particular semester, failing which students will not be permitted to appear for the Semester End Examination.

Industry Internship Program

Students enrolled in the Bachelor of Business Administration (Honours) will intern at reputed companies and across key industry sectors to gain direct experience through a field-based assignment. The Industry Internship Program offers academic and professional value addition to a student's learning experience.

 

Student Speak

 

Student Testimonials

 

 

About Us

 

Contact for Admissions

 

Application and Admission Process

 

 +91 83107 99822 /
+91 73490 93388

 +91 80 26786021 / 4

 ug.aac@alliance.edu.in

Programs

 

Contact for Admissions

 

Application and Admission Process

 

 +91 83107 99822 /
+91 73490 93388

 +91 80 26786021 / 4

 ug.aac@alliance.edu.in

Contact for Admissions

 

Application and Admission Process

 

 +91 83107 99822 /
+91 73490 93388

 +91 80 26786021 / 4

 ug.aac@alliance.edu.in

Contact for Admissions

 

Application and Admission Process

 

 +91 83107 99822 /
+91 73490 93388

 +91 80 26786021 / 4

 ug.aac@alliance.edu.in

Placements

 

Contact for Placements

Director - Placements

   +91 99456 85712

   placements@alliance.edu.in

Contact for Admissions

 

Application and Admission Process

 

 +91 83107 99822 /
+91 73490 93388

 +91 80 26786021 / 4

 ug.aac@alliance.edu.in


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