Bachelor of Business Administration (Honours) - BBA (Hons.)

Overview

The course is aimed at preparing young graduates to take up challenging careers and equips them with required skill sets such as analytical, decision-making, social and technological skills. It is designed to ensure holistic development in graduates thus enabling them to succeed as professionals, while at the same time find fulfilment in their personal lives. The overall objective of the course is to prepare young professionals to be responsible and responsive to the demands of society in an ever-changing environment.

Course Duration

Three Years (Six Semesters)

Eligibility

  • Pre-University/Higher Secondary/10+2 Examinations or equivalent from any recognized Board or Council in any discipline.
  • Obtained at least 45% marks (40% in case of candidate belonging to reserved category) in the subjects taken in standard 12 or equivalent.

Course Pedagogy

Students differ in their individual learning styles, and each student possesses a unique combination of multiple intelligences. Our integrated teaching methodology encourages and stimulates critical thinking, leadership qualities and entrepreneurial spirit. With a student-centric approach that includes active learning, inquiry, experiential learning and co-operative activities, we focus on integration of knowledge with a development of problem solving and performance skills in our graduates enabling them to thrive in their areas of interest.

Key Features

  • Industry designed curriculum with corporate and social relevance.
  • State-of-the-art infrastructure enabled with latest technology.
  • A strong base of highly accomplished faculty.
  • Interaction with industry leaders, practitioners and professionals.
  • Scholarships available to meritorious students.
  • Additional courses offered to enhance managerial skills.
  • Industry centred assignments in leading companies.

Couse Structure

Semester Horizontal Subject Title
Semester I General Management English Language Phase A
Kannada Language - I*
Business English and Communication
Fundamentals of Management
Managerial Mathematics
Managerial Economics
Semester II General Management English Language Phase B
Kannada Language - II*
Environmental Science
Statistics for Managerial Decisions
Macroeconomics for Business
Managerial Ethics and Corporate Social Responsibility
Disaster Management*
Semester III General Management Kannada Language - III*
Global Business Management
Data Analytics Introduction to Contemporary Programming Language
Semester IV General Management Kannada Language - IV*
Business Law
Entrepreneurship Development
Indian constitution*
Data Analytics Business Analytics & Data Visualization
Semester V General Management Business Strategy
Business Research Methods
Semester VI General Management Intellectual Property Rights
Family Business Management
Semester Area Subject Title
Semester I Marketing Marketing Management
Finance Fundamentals of Accounting
HRM Human Resource Management
Semester II Marketing Marketing of Services
Finance Financial Accounting
HRM Organizational Behavior
Semester III OM Operations Research
Operations Management
Marketing Marketing Strategy
Finance Corporate Accounting
Semester IV Finance Financial Management
Cost Accounting
OM Spreadsheet Modeling
Supply Chain Management
Semester V Finance Management Accounting
Fiscal Policy and Tax Management
Semester VI   Industry Internship Program
Finance Law and Practice of Banking and Insurance
OM Management Information Systems
Semester V
Area Subject Title
Marketing Consumer Behavior
Sales and Distribution Management
Product and Brand Management
Finance Financial Markets and Services
Investment Analysis and Portfolio Management
Financial Statement Analysis
HRM Recruitment and Selection
Human Resource Development
Performance Appraisal
OM Project and Service Management
Lean Operations and Total Quality Management
Innovation and Emerging Trends in Technology

 

Semester VI
Area Subject Title
Marketing Integrated Marketing Communication
Retail Management
Finance International Financial Management
Strategic Financial Management
HRM Industrial Relations and Labor Laws
International Human Resource Management
Corporate Leadership and Organization Development
OM Business Analytics and Intelligence
Green Energy and Sustainable Operations

 

Business and Sustainable Development
Consumer Protection Act -1986: Part-4
Innovation, Business Models and Entrepreneurship
Sustainability Science
Introduction to IT

*Principal subjects - These are common subjects without any credits to be added to CGPA.

Principal Subjects

  • Kannada Language – Sem I, II, III, IV
  • Disaster Management - Sem II
  • Indian Constitution - Sem IV

Attendance Requirement

  • Classroom attendance is a compulsory component of the course, and students are expected to attend all scheduled classes.
  • Students are required to maintain a minimum of 75 percent attendance in every single subject of a particular semester, failing which students will not be permitted to appear for the Semester End Examination.

Industry Internship Program

Students enrolled in the Bachelor of Business Administration course will intern at reputed companies and across key industry sectors to gain direct experience through a field-based assignment. The Industry Internship Program offers academic and professional value addition to a student's learning experience.

 

About Us

 

Contact for Admissions

 +91 83107 99822 /
+91 63649 19221

 +91 80 26786021 / 4

 ug.aac@alliance.edu.in

Programs

 

Contact for Admissions

 +91 83107 99822 /
+91 63649 19221

 +91 80 26786021 / 4

 ug.aac@alliance.edu.in

Contact for Admissions

 +91 83107 99822 /
+91 63649 19221

 +91 80 26786021 / 4

 ug.aac@alliance.edu.in

Contact for Admissions

 +91 83107 99822 /
+91 63649 19221

 +91 80 26786021 / 4

 ug.aac@alliance.edu.in

Placements

 

Contact for Placements

Director - Placements

   +91 99456 85712

   placement@alliance.edu.in

Contact for Admissions

 +91 83107 99822 /
+91 63649 19221

 +91 80 26786021 / 4

 ug.aac@alliance.edu.in


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