Master of Business Administration (MBA)

Overview

Alliance Ascent College, Alliance University, offers the course of Master of Business Administration (MBA) designed with a laser focus on corporate and social relevance. The course is fueled with a robust combination of academic rigor and experiential learning enabling students to develop strong business acumen.

The range and depth of electives are key differentiating features of the curriculum including:

  • Horizontal and Vertical disciplines
  • Choice-based electives / Narrow verticals
  • Open electives

that reflect the student's chosen area of specialization. The specialization areas include a field-based Industry Internship Program and a Dissertation. Students are encouraged to choose an area of specialization that suitably matches their interests and skillsets. A specialization area is offered in the MBA course subject to a minimum enrollment.

Course Duration

Two years (full-time)

Eligibility

  • Bachelor’s degree with a minimum of 50% marks (45% for SC/ST) in any discipline from a recognized institution.
  • For MBA, Alliance Ascent College will accept AMAT*/GMAT/CAT/NMAT/XAT/MAT/CMAT/KMAT scores of years 2020/2021. All applicants are required to take one of the entrance exams as part of the process.

*AMAT – Alliance Management Aptitude Test

Why MBA at Alliance Ascent College?

The goal of our MBA programme is to prepare students for key managerial positions with competencies - including critical thinking, systems thinking, team building, decision making, and ethical leadership—that can be applied in any type of enterprise.

An MBA at Alliance Ascent College equips students with holistic knowledge of the fundamentals of management, as well as challenges them to think globally. The Ascent MBA programme provides a strong alumni network to tap into; it also facilitates excellent networking and career opportunities in the corporate.

Key Features

  • The Master of Business Administration (MBA) degree is awarded by Alliance University
  • Global perspective and focus
  • International exposure through 'Global Study Abroad Program'
  • Rigorous, relevant, contemporary and progressive curriculum
  • Delivered by accomplished full-time faculty and embellished by international adjunct faculty
  • Extensive industry interactions
  • Regular updating of elective subjects to reflect the needs of industry
  • Continuous evaluation method using the honor point system for the calculation of Grade Point Averages (GPA)
  • Comprehensive learning methodology

Objectives

Major objectives of this degree course are:

  • To disseminate contemporary management theories and practices
  • To integrate the latest management concepts with current industry needs
  • To prepare students for managerial and leadership positions by inculcating in them comprehensive state-of-the-art management practices

Learning Methodology

The learning methodology is primarily experiential in nature with a focus on the application of concepts. The methodology includes the following based on the requirements of a specific subject:

  • Interactive lectures
  • Case study analysis
  • Classroom projects and exercises
  • Simulations, role plays and business games
  • Group presentations
  • Study of contemporary articles from journals
  • Field projects and company visits
  • Video presentations
  • Expert guest lectures
  • Activity labs

 

Value Added Programs

Certificate in Marketing in the New Millennium

The Marketing in the new millennium certificate program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in contemporary aspects of marketing.

Certificate in Portfolio Analysis and Wealth Creation

All investors (from the largest wealth funds to the smallest individual investors share common issues in investing: how to meet their liabilities, how to decide where to invest, and how much risk to take on. This certification will enable students to learn the theory and the real-world skills necessary to design, execute, and evaluate investment plans that meet financial goals.

Certificate in Automation and Operational Excellence

The certification in automation and Operational excellence helps in the development of automation professional's skills – specifically focused on direction, definition, design, development/application, deployment, documentation, and support of systems, software, and equipment used in control systems, manufacturing information systems, systems integration, and operational consulting.

Certificate in Recruitment Analytics

This certification program involves the best recruiting practices from various industries, latest tools, techniques & strategies used in recruiting to hire and retain the best talent. This workshop involves the best of the breed global practices in recruitment and ensures that you become an expert in hiring for improving hiring results.

Course Structure

Semester Horizontal Subject Title
Semester I Data Science Introduction to Contemporary Programming Language
Statistics for Business Decisions
Technology Management Information Systems for Managers
General Management Corporate Communication
Public Speaking
Placement Readiness Course-I
Economic Analysis for Business Decisions
Semester II Data Science Management Science
Technology Management Emerging Technology Innovation and Industry 4.0
General Management Placement Readiness Course-II
Macroeconomic Environment and Policy
Semester III General Management Placement Boot Camp
Entrepreneurship and New Venture Creation
International Business
Semester IV General Management Business Law and Ethics
Strategic Management
Semester Area Subject Title
Semester I Finance Advanced Cost and Management Accounting
Marketing Marketing, Theory and Practice
OM Operations Management
HRM Human Resource Management
Semester II Finance Corporate Finance
Marketing Strategic Marketing for Sustainable Growth
HRM Organizational Behavior
Semester III Industry Internship Program
Semester IV Dissertation Program
Semester II
Area Subject Title
Marketing Services Marketing and Customer Experience Management
Marketing Research and Analysis
Finance Financial Performance Analysis and Valuation
Security Analysis and Portfolio Management
HRM HR Analytics
Strategic Workforce Management
OM Research Methods in Business Operations
Logistics and Supply Chain Management

 

Semester III
Area Subject Title
Marketing Consumer Behaviour and Neuro Marketing Advertising and Integrated Brand Promotion
Nurturing and Managing Brand Equity Contemporary Retail Management
Sales and Channel Management Inbound Marketing
Finance Multinationals and Global Financial Management Financial Derivatives and Risk Management
Financial Markets and Institutions Financial Analysis and Modelling
Project appraisal decisions and Infrastructure Financing Commercial Banking and Treasury Operations
HRM Learning and Development Performance Management
Total Rewards Management Employee Relations Management
Measurement and Research Methods in HRM Contemporary Trends in HRM
OM Project Management Operations Strategy and Sustainability
Business Analytics using R Managing Service for Competitiveness
Digital Transformation and Blockchains Total Quality Management

 

Semester IV
Area Subject Title
Marketing B2B Marketing Digital Marketing and Digital Ecosystem
Customer Value Creation and Innovation Luxury Marketing: Across-the-Pyramid Approach
Entrepreneurial Marketing and Growth Hacking  
Finance Corporate Taxation and Financial Planning Research in Finance and Econometrics
Fixed Income Securities and Financial Innovations Mergers, Acquisitions and Corporate restructuring
Strategic Corporate Finance  
HRM International Human Resource Management Organization Development
Talent Management Sustainability and HRM
Power, Politics and Influence  
OM Design Thinking Lean Method of Operations
Digital Transformation Lab Disruptive Technology Management
Analytics in Operations  
Entrepreneurship Retail Management and E-Commerce Communications Management
  • Business Model Generation
  • Entrepreneurial Finance
  • Entrepreneurial Competencies Development
  • E-Commerce Management
  • Mall Management
  • Business Intelligence and Analytics in E-commerce
  • Media Planning and Buying
  • Measurement, Metrics and Audience Research
  • TV Production Business and Film Studies
Fintech Wealthtech Workplace Gamification
  • Fintech Fundamentals
  • Digital Finance, Banking, and Insurance
  • Blockchain Technologies and Crypto currencies
  • Algorithmic and High Frequency Trading
  • Wealth Management and Crowd Funding
  • Startup Financing
  • Gamification Mindset
  • Gamification as Learning Systems
  • Game Design for Effective Gamification
Leadership Digital Product Management Digital Business
  • Leadership in the 21st Century
  • Emotional Intelligence and Self-awareness
  • Leading Teams
  • Hypothesis-driven Development
  • Agile Product Management
  • User Interface and User Experience (UI and UX)
  • Blockchains and Cryptocurrency
  • AI Applications in Business
  • SAAS Products

*One course will be offered in each of the semesters. i.e., Semester II, Semester III & Semester IV.

Design Thinking: A Primer
Demography: Theories and Trends
Business Analytics & Text Mining Modeling Using Python
Introduction to Human Factors and Ergonomics (By Vivek Kant, PhD. | IIT Bombay)
Design technology and Innovation

Industry Internship Program

Students enrolled in the MBA course intern at reputed companies and across key industry sectors to gain direct experience through a field-based assignment. The Industry Internship Program offers academic and professional value addition to a student's learning experience. These include:

  • the application of classroom learning to a company-based study: observational, field-based or as per the requirements of the business organization
  • the development and enhancement of professional skills and personal traits
  • an increased self-awareness of career options and an identification of the areas of professional specialization in industry
  • a structured experience of the complexities of the marketplace and an appreciation of professionalism and work-related responsibilities—particularly for student-interns with no prior work experience in a related field
  • an early exposure to job roles and functional divisions within a business

Dissertation

Dissertation is an important value addition to the MBA course. The writing of the dissertation simultaneously checks the ability of students to prepare a comprehensive and in-depth report. The dissertation is a research-based capstone subject, which is intended to further stimulate intellectual curiosity and hone the analytical skills of students as well as inculcate in them the rigor and discipline required to tackle and solve complex problems in industry. It is deliberately timed towards the end of the MBA course as the student is meant to draw on input received in all disciplines while writing the dissertation.

 

About Us

 

Contact for Admissions

 +91 91084 43123 / +91 63649 19221

 +91 80 26786021 / 4

 aac@alliance.edu.in

Programs

 

Contact for Admissions

 +91 91084 43123 / +91 63649 19221

 +91 80 26786021 / 4

 aac@alliance.edu.in

Students' Testimonials

Contact for Admissions

 +91 91084 43123 / +91 63649 19221

 +91 80 26786021 / 4

 aac@alliance.edu.in

Contact for Admissions

 +91 91084 43123 / +91 63649 19221

 +91 80 26786021 / 4

 aac@alliance.edu.in

Placements

 

Contact for Placements

Director - Placements

   +91 99456 85712

   placement@alliance.edu.in

Contact for Admissions

 +91 91084 43123 / +91 63649 19221

 +91 80 26786021 / 4

 aac@alliance.edu.in


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